Instagram has become one of the most popular and a great communication tool within any marketing strategy. Thus, it is necessary to know all the possibilities that Instagram offers for companies and take it into account when creating a marketing and communication plan for any brand.
What is an Instagram company?
For a couple of years, Instagram began to offer its users the possibility of making a profile change to give it a much more professional appearance. Instagram for companies arises as a way to make all the accounts of Instagrammer and brands that had already started their journey in this social network official. Creating an Instagram business account does not entail a cost in any of the cases and is a good way to exploit the full potential of this network. What does it mean to have an Instagram business account?
Advertising. In order to carry out promotions and advertising campaigns, it is necessary to have a profile of this characteristic. For this it is also necessary to have a linked fan page and an account or bank card.
Buttons in the biography. A business profile on IG can add up to three contact buttons: Call, Email, and Directions. These buttons are used to facilitate user communication and to offer them a more direct experience. Although a purchase button is missing, this can be solved with the link that can be included in the biography.
Business classification. When creating an Instagram business profile, the sector or type of business in question must be assigned.
Statistics. As it is a business account, it is very important to measure the results of the actions to know what has worked and what has not.
There is no question that audience members assume a vital part in the accomplishment of Instagram. But to build a wide audience for your brand, you need to invest a little bit in Buy Instagram Likes UK. Instagram fans are the key to becoming a star on this platform.
Why create a business Instagram account?
This is a good question as not all businesses will be well received on Instagram. First of all, you have to think about whether we really have interesting content to offer on this social network. Instagram is a channel where the visual has a great weight and focuses primarily on the youngest. It is important to have photographs and videos that attract attention, like and attract the public. Thus, we will find companies that have a lot to offer, for example brands related to fashion, restoration or design. However, it is all a matter of perspective and a marketing agency will be able to find the potential of each company.
Thus, the reasons for creating an Instagram business account are several:
- Create a community.
- Enhance brand image.
- Increase web traffic and sales.
- Greater reach and impressions.
Tips to create a successful Instagram strategy
Instagram has around 1 billion active users per month, a figure that has been growing in recent years and it seems that it will continue with the same level of increase. Taking the step and joining this social network requires a lot of work and taking into account a series of aspects to make a successful strategy.
Take care of your content and your feed
One of the maxims of Instagram, increasingly important. As I have mentioned before, on Instagram visual content is the most important thing. Both the images and the videos must meet aesthetic minimums and convey the corporate lines of the brand. In this case, rather than looking to have a nice feed, it is important to comply with the corporate image and establish criteria.
To get a harmonious feed, it is important to plan the visual strategy beforehand. For example, select 3 or 4 key colors that prevail in the photographs thus maintaining the same tonality; the puzzle style where the images make up a complete photograph on the profile; the Chess style, where two types of publications are interspersed or by rows, allowing each row to combine three photographs.
Socialcaptain.co.uk profile on Instagram is presented in a columnar format. That is, we always share two photos and a creative to get a careful feed.
Instagram profile of companies
Fortunately we have a series of tools that allow you to modify the colors or use a specific filter in the photographs in order to achieve the happy harmony of the feed. Light room, VSCO or Instagram itself has a series of filters that can be used in all photos, thus achieving graphic continuity.
The importance of engagement
It is very likely that you have already heard about the importance of engagement in social networks. Engagement is the commitment and the way in which a follower interacts with a brand. In colloquial language, the love professed for a brand or company. Any brand wants them to speak well about it, their posts to like and their followers to comment.
Engagement is the commitment and the way a follower interacts with a brand. Basically it is a term that measures in a certain way the degree of interaction between a brand and users.
Maintain a good rate of posts
Remember the maximum of quality before quantity, but it is always necessary to meet a minimum quantity in order to maintain a presence. The current Instagram algorithm seeks to reward those profiles that literally spend all their time on this social network. It is ideal to maintain a rhythm between 4 and 7 publications a week, without forgetting to make stories.
Step by step instructions to sell on interpersonal organizations Tips and guidance
Stories are lighter content as it only stays on the profile for 24 hours unless it is marked as featured. This content also allows you to interact in a much more direct way with the user and interact with him: live videos, questions, surveys or photographs with text are some of the audiovisual formats that can be published through this communication channel.
Use (well) hashtags
One of the keys to this social network is hashtags. These terms allow you to reach a greater volume of people and are totally necessary when we have a newly created instagram company profile. The latest theories on the Instagram algorithm say that it is advisable not to use more than 5 hashtags in the same post. However, I encourage you to use more when it makes sense to do so.
Do not forget to always use a specific hashtag for your brand, create a corporate image and help you reach certain users.
Optimize your bio
Do not forget to correctly describe your brand or your company in the Instagram bio. Using emoji that illustrate and attract attention will help you create engagement with your audience. Remember to include a link to your website and point out the different contact methods.
Create specific actions: giveaways, influencer marketing or advertising
In addition to publishing content and generating interaction, it is also very interesting to carry out a series of specific actions that will help to achieve the objectives proposed in the social media plan. Not only to get sales through Instagram, but to improve the reach and attraction of the profile. When the brand allows it, running a giveaway is a good way to get new followers and be known by a greater volume of public.
Giveaways: Carrying out a giveaway for a brand product serves to increase the volume of followers and enhance the brand image.
Advertising campaigns: Carrying out advertising campaigns will improve the statistics and help to push the actions that are carried out. The advertisement helps you achieve a series of objectives such as purchase conversions, generate contacts or get interactions.
Influencer Marketing: Creating specific campaigns or actions with influencers is also very interesting since it moves away a bit from traditional advertising and plays with recommendation marketing. Which is highly valued within social networks thanks to the results that are achieved. When we do not know whether to buy a product, the opinions or the results that it has had in another person usually help a lot. If this opinion is made by a relevant person and whom we take into consideration, the results improve a lot.
Measure and Conquer: What posts have been liked and why? We are going to repeat the format over and over again! It is very important not to forget that Instagram, like any social network, requires a control of the actions carried out to know what has worked and what has not. Reframing the strategy in this way will help growth.
Do you want to create and promote an Instagram Company account?
Surely after reading the article you have been wanting more or have any questions to ask us. At Socialcaptain.co.uk we will love to help you out and help you grow your brand on Instagram. Contact us and we will design a tailored strategy for your company or brand.